We love new ideas and are often thinking about potential new products and services. Some of them, admittedly not so great, but every now and then we do come up with some pretty awesome things; everyone, please meet the ride sharing app Carla.
In the fall of 2017, we where contacted by six Chalmers students looking for a bachelor thesis subject and thus, Carla came to mind. The team, consisting of Elias Lind, Luka Mrkonjic, Louise Hultén, Oscar Hansson, Johannes Kjellberg and Anton Lindegren was challenged not only to design a user friendly app, but also to develop a solid business model for it.
In the spring of 2018, we pitched Carla to MobilityXlab – a company accelerator that offers young companies the opportunity to accelerate through partnerships with global players within mobility and connectivity. MobilityXlab offered our students a spot at their collaboration hub, allowing them to get additional support for their thesis.
Through interviews, user research and a lot of reading, we began to understand the dynamics behind people’s decisions when it comes to ‘Mobility as a Service’ (MaaS). The students also found that one of the biggest challenges wasn't to get people to try the app, but rather to have them keep using it (retention).
When Ericsson heard about this project, they decided to offer our students summer internships in order to further develop the application. Following the conclusion of the internships, Ericsson started working on a pilot test for Carla, together with us at Intunio.